"FREE FOOD AND DRINK INSIDE." A BOUNCER TEASES THE CROWD WAITING TO ENTER NEW YORK'S PIER 17, A CONCERT VENUE IN MANHATTAN'S SEAPORT. "BUT THERE ARE NO BATHROOMS." THOUSANDS OF PEOPLE HAVE GATHERED HERE FOR THE FOURTH AND FINAL NIGHT OF APEFEST, A PARTY FOR MEMBERS OF THE BORED APE YACHT CLUB (BAYC) AND THEIR INVITED FRIENDS. HE WAITS FOR A BEAT, THEN LAUGHS. "NAH ... I'M JUST FUCKING WITH YOU."
Yuga Labs, the company that conceived of the collection of 10,000 cartoon ape avatars that unlock membership to BAYC, would never forget the bathrooms. The backstory that members bought into when they purchased their digital apes was that these primates congregate in the bathroom of a seedy yacht club-set in a swamp in the middle of nowhere-to scrawl irreverent jokes and shit-talk as the only relief from the boredom of their expensive, cryptofueled lifestyles. Members who got in early paid less than $250 in cryptocurrency for the NFT (nonfungible token) that gave them their ape avatar. If they joined at the peak last spring, just a couple of months before Apefest, they may have paid more than $400,000 to be here. (Fast Company attended as a guest of an ape holder.)
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Esta historia es de la edición November 2022 de Fast Company.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
INTELLIGENT IMPACT
BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.
REDDIT'S REVENGE
IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.
SO MANY WAYS TO LOSE
In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
The Mysterious Reappearance of the Reggie Bar
How a beloved 1970s candy got called back up to the major leagues.
Gabriella Khalil
Gabriella Khalil, creative director, answers our career questionnaire.
The Fast and the Furious
High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.
Lost in Truncation
Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
